Over the last few years, the communication channels that brands can use to interact with audiences have proliferated at a rate that may be hard to keep up with. This is why we have taken on the challenge to categorize and arrange all this information. After a long period of data gathering and processing, we have created a streamlined and easy-to-use map of communication channels that aims to be exhaustive as possible at the same time.
It’s an excellent source of inspiration and everyday field guide for a range of marketing contexts, an ideal tool for:
- brand managers,
- media planners,
- students and practitioners of marketing,
- advertising, PR, social media, event, interactive, and related agencies,
- those whose responsibilities include communication strategy and message design
The map makes it easier to navigate across an entire spectrum of instruments afforded by the market and helps harness their full potential more effectively. We have included well-established communication channels side by side with some which may go beyond accepted definitions. This is because we believe the latter offer opportunities that are worth considering.
We expect the map to constantly evolve, reflecting the evolution in the field of marketing communication itself. One way to stay in the loop about new trends is to subscribe to our newsletter or Facebook page.
Brand Communication Channels has proved to be a helpful and inspiring tool in my work to date. I hope it turns out to be useful to you as well.