The challenge was to come up with three unique key visuals
for a triad of distinct variants of Żubrówka. For each, we created a scene that would be in sync with one of the three singular moods. Żubrówka White appears engulfed in winter landscape to convey its crystal purity, Żubrówka Gold is shown as completing the magic of a bonfire among friends, and Żubrówka Bison Grass, ‘social by nature’, is depicted as best served straight on the grass, slightly to the wild side.
Original Polish slogans employ clever wordplay related to the idea of nature, inscribed into the Żubrówka brand, as well as explore terms that denote richness and purity.
From left: PURE, NATURALLY | SOCIAL BY NATURE | GOLD CHARM TO HOLD THE RICHES.