THE CLIENT WAS HAPPY
BUT WE WEREN’T OUT
OF THE WOODS YET.

  • key visual

  • BTL

  • POS

  • social media

CLIENT: CEDC
BRAND: Żubrówka
CAMPAIGN: Social by nature

  • key visual

  • BTL

  • POS

  • social media

IDEA:

Every player on the advertising scene occasionally delivers work that… just feels wooden. This can happen especially with complex projects. Ours required us to come up with three unique key visuals for a triad of distinct variants of Żubrówka, each flavour a world of its own. We set out to build these worlds from scratch – turns out all you need is a zillion images and some leading edge technology. Thanks to a photo manipulation technique that makes it possible to combine real photos with computer generated renderings, we were able to merge dozens of hundreds (of thousands!) of images. The resulting composite can easily compete with an actual scene. Our final blend ended up looking fresh and lifelike, down to individual blades of grass. Fitting, considering the particular nature of the brand we worked with.

Every player on the advertising scene occasionally delivers work that… just feels wooden. This can happen especially with complex projects. Ours required us to come up with three unique key visuals for a triad of distinct variants of Żubrówka, each flavour a world of its own. We set out to build these worlds from scratch – turns out all you need is a zillion images and some leading edge technology. Thanks to a photo manipulation technique that makes it possible to combine real photos with computer generated renderings, we were able to merge dozens of hundreds (of thousands!) of images. The resulting composite can easily compete with an actual scene. Our final blend ended up looking fresh and lifelike, down to individual blades of grass. Fitting, considering the particular nature of the brand we worked with.

The challenge was to come up with three unique key visuals

for a triad of distinct variants of Żubrówka. For each, we created a scene that would be in sync with one of the three singular moods. Żubrówka White appears engulfed in winter landscape to convey its crystal purity, Żubrówka Gold is shown as completing the magic of a bonfire among friends, and Żubrówka Bison Grass, ‘social by nature’, is depicted as best served straight on the grass, slightly to the wild side.
Original Polish slogans employ clever wordplay related to the idea of nature, inscribed into the Żubrówka brand, as well as explore terms that denote richness and purity.
From left: PURE, NATURALLY | SOCIAL BY NATURE | GOLD CHARM TO HOLD THE RICHES.

We also prepared an array
of POS materials

to showcase the quality of all three Żubrówka flavours, as well as a social media app called Złote Środy (‘Gold Wednesdays’), which allowed users to share free shots of Żubrówka Gold with friends!

WOULD YOU LIKE
TO TAKE YOUR BRAND OFF THE BEATEN PATH?