To boost downloads of the Rebel.to learning app among a difficult target audience, we created the first ever commercial poster made using anamorphosis.
It basically forced you to look at things differently. Rethink your point of view. The app was all about improving test scores, so at the risk of skewing young minds, we encouraged the students to just go ahead and cheat... It helped that the words for ‘cheating’ and ‘downloading’ are the same in Polish!