ATTENTION!
PEOPLE ARE
SPREADING THIS!

  • interactive

  • viral

CLIENT: Grupa Pracuj (recruitment solutions)
BRAND: Pracuj.pl
CAMPAIGN: Children’s Day
  • interactive

  • viral

IDEA:

Even the kids know that germs are not for sharing. But what about virals? Working with Pracuj.pl, we came up with an entertaining video to celebrate Children’s Day. To induce the wow factor and create positive perceptions with both current and potential users of the website, we simply let the kids run the show! As a result, we learned the darnedest things, such as how to talk (and mime) about the money or whether „summer by the sea” looks good in your CV. And did you know that a chairperson’s job is to just sit there like a chair? One thing to take away from the experience is that seeing the world through a child's eyes makes everything much easier!

Even the kids know that germs are not for sharing. But what about virals? Working with Pracuj.pl, we came up with an entertaining video to celebrate Children’s Day. To induce the wow factor and create positive perceptions with both current and potential users of the website, we simply let the kids run the show! As a result, we learned the darnedest things, such as how to talk (and mime) about the money or whether „summer by the sea” looks good in your CV. And did you know that a chairperson’s job is to just sit there like a chair? One thing to take away from the experience is that seeing the world through a child's eyes makes everything much easier!

Our Children’s Day viral video for Pracuj.pl was starring…
a bunch of kids.

The video was uploaded to YouTube and posted on Facebook. Then, we just sat back and watched the share count go through the roof – a clear symptom of a viral done well.

Working with kids is always a challenge,

but once it was confirmed that camera shyness is a passing thing, the shooting went smoothly and was a whole lot of fun.

Children were answering questions

that are typically included in a fully
grown-up job interview.

WANT TO GIVE
YOUR CUSTOMERS
A VIRAL?

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