JOBS, GATES
AND THE TOP PEOPLE
IN THE IT CROWD

  • key visual

  • ATL

  • event

  • social media

CLIENT: Grupa Pracuj (recruitment solutions)
BRAND: Grupa Pracuj
CAMPAIGN: Jobs are waiting for you. Gates are open.
  • key visual

  • ATL

  • event

  • social media

IDEA:

How do we convince IT specialists to apply for jobs in Grupa Pracuj? #MissionImpossible? Not for us! We brainstormed long and hard and came up with a slogan in English: "Jobs are waiting for you. Gates are open”. We decided for a minimalistic and almost exclusively text-based formula for the key visual: a bold and distinguishing choice in this day and age.

The choice of the English language, as well as the wordplay itself, combined with a call to action that channeled one’s professional ambition, constitute a message that is universally understood in the IT world. Another instantly recognisable motif was a fortune cookie with our “cookie policy agreement” inside that was offered to participants during tradeshows, conferences and other relevant events.
#MissionAccomplished

How do we convince IT specialists to apply for jobs in Grupa Pracuj? #MissionImpossible? Not for us! We brainstormed long and hard and came up with a slogan in English: "Jobs are waiting for you. Gates are open”. We decided for a minimalistic and almost exclusively text-based formula for the key visual: a bold and distinguishing choice in this day and age.

The choice of the English language, as well as the wordplay itself, combined with a call to action that channeled one’s professional ambition, constitute a message that is universally understood in the IT world. Another instantly recognisable motif was a fortune cookie with our “cookie policy agreement” inside that was offered to participants during tradeshows, conferences and other relevant events.
#MissionAccomplished

The video shows our ideas in motion

and tells a story of how our campaign was created.

Citylight stands displaying ads for our employer branding campaign were glowing with promise throughout the city

Minimalistic key visual, based predominantly on text, attracted attention and encouraged passersby to apply for jobs in IT (or, in some cases,
to re-evaluate their choice of career…).

We also used billboards

to ensure our message is seen by potential candidates where they live or are expected to appear. This included commute routes, so ads were placed at subway and bus stations. Warsaw’s principal business quarter was given particular attention, too. Fortune cookies were handed out at industry-specific events and HR conferences. Inside each cookie, a message was found: Jobs are waiting for you. Gates are open. Apply now!

CONFRONTED
WITH A MISSION
IMPOSSIBLE?

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