The video shows our ideas in motion
and tells a story of how our campaign was created.
JOBS, GATES
AND THE TOP PEOPLE
IN THE IT CROWD
key visual
ATL
event
social media
| CLIENT: | Grupa Pracuj (recruitment solutions) |
| BRAND: | Grupa Pracuj |
| CAMPAIGN: | Jobs are waiting for you. Gates are open. |
key visual
ATL
event
social media
| IDEA: | How do we convince IT specialists to apply for jobs in Grupa Pracuj? #MissionImpossible? Not for us! We brainstormed long and hard and came up with a slogan in English: "Jobs are waiting for you. Gates are open”. We decided for a minimalistic and almost exclusively text-based formula for the key visual: a bold and distinguishing choice in this day and age. |
How do we convince IT specialists to apply for jobs in Grupa Pracuj? #MissionImpossible? Not for us! We brainstormed long and hard and came up with a slogan in English: "Jobs are waiting for you. Gates are open”. We decided for a minimalistic and almost exclusively text-based formula for the key visual: a bold and distinguishing choice in this day and age. |
Citylight stands displaying ads for our employer branding campaign were glowing with promise throughout the city
Minimalistic key visual, based predominantly on text, attracted attention and encouraged passersby to apply for jobs in IT (or, in some cases,
to re-evaluate their choice of career…).
We also used billboards
to ensure our message is seen by potential candidates where they live or are expected to appear. This included commute routes, so ads were placed at subway and bus stations. Warsaw’s principal business quarter was given particular attention, too. Fortune cookies were handed out at industry-specific events and HR conferences. Inside each cookie, a message was found: Jobs are waiting for you. Gates are open. Apply now!
CONFRONTED
WITH A MISSION
IMPOSSIBLE?
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