Few agencies would dare to pitch an idea that involves a brand character going indeterminately missing. And only a few clients would be bold enough to green light such a scenario. We were fortunate to work with one of those clients.

To reach and engage fans of the brand Endo, we came up with a promotion titled “Missing Bear”. Suddenly, the brand character, a lovable teddy bear, was nowhere to be found. He was gone from the shop shelves, gone from the e-store, and he apparently went dark on Facebook… This was unbearable, so we called a search for a worthy substitute. It was held as a competition, where candidates could submit either photos or videos of themselves as the perfect Acting Bear (each type of entry was eligible for a separate prize). The winners took home a substantial sum of money!
PS. The original Bear was found safe and sound.